deut | engl
BATTLE ZONE NORMALITY
| what means normal? |
deut | engl |
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BATTLE ZONE NORMALITY |
source: Benjamin444 |
What is "normal" seems self-evident. It is what usually happens. A sunset, red tomatoes, white swans, the evening news, the daily way to work etc. Something abnormal stands out, breaks with habits, opens a new horizon like the discovery of black swans in Australia or delicious black tomatoes. In times of change it becomes evident what is usually masked out in "normal" times: no ordinariness is really invariable. There are always alternatives and we a part of these transformations can try to form them formen and bring the challenges to fruitition. The Unknown, the novelty is an opportunity, something to seize, the Abnormal has usefulness, which creates attention. What is considered normal, will usually be blinded out. In our ecology of attention normality has lost its significance, if we like it or not. We support your journey in this digital transforming and diversifying world in coping with those new and short-lived "normalities" and make the best possible use of it. |
| In boolean logic, logical NOR or joint denial is a truth-functional operator which produces a result that is the negation of logical or. | |
| malum (lat.): 1. an evil, misfortune, calamity 2. harm, injury 3. apple (fruit) | |
"Normality is absurd. "Normality" does not exist. It´s a fetishized myth. To show or think something "as it is", is impossible. Normal things, norms or usualness are uttermost, subversive fiction. Such games I long to make – but in everyday life. In a culture of faster, higher, stronger und farther you must prioritize the Illusion of normality, which everybody tries to escape from. Everybody wants to achieve more than all the others, wants to appear bigger, more aggressive und always a bit more dangerous than the rest. The crucial test for society takes place in the field of struggle called normality." Ito Noge ("Gordian Times" 12/2008)
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"It´s time we challenged the sacred cow of normality!" The Guardian |
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"Who knows what will come next? An hommage to incertainty." Washington Examiner |
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