Storyworld Architecture!

Production, conception and marketing of Educational Technology and story-driven games (mobile & desktop) as well as Interactive Narrative Design (Transmedia Storytelling, Interactive Documentaries) and consultancy for the Experience Economy.



Fun, sleek & smooth

We believe contemporary stories should be: fun, interactive and useful…

Unique storytelling

We offer playful interaction and help to present you narratively…

Crossing media types

An important part is cutting edge transmedia strategy and…

Fiction forms reality

NORMALUM mixes fiction to form reality…that pays off!


We deliver magic out of the norm – just nice fulfilment is not enough!

Tech Evolution

Come and join the team to forge revolutionary technology & applications…

NORMALUM = making intelligent fun the norm

Our Team



Herwig Kopp


Karl S. aka KES is a special breed of innovation & invention laboratory in technology fusing arts & sciences. Having worked for NASA, Sony, Philips, Swarovski, Artnet and Apple, his 40+ years of expertise ranges from creating electronics, machine learning solutions to advanced design and innovative interfaces, developing games, bot systems and satellite communications – all of which is nowadays rarely found in the IT industry.

This senior developer “bear” is delivering top-notch industry grade products and designs, creating sophisticated hardware and software solutions for IT and media-clients. His extraordinary skills and interdisciplinary scope spans media design, machine learning, distributed database design, 3D engines, knowledge media systems and advanced iOS Apps.

Former brain researcher & new media artist – now narrative interaction designer specialising in educational games & interactive documentaries. As a consultant, writer and speaker in the human tech interfaces embedded with storytelling in our society of brains: connecting the what and the how with the why of Interactive Storytelling and Experience Design. Special interest in building bridges in between Europe and the East (foremost China & Japan).

Work and speaking engagements for Torino Filmlab, Harvard University, Volkswagen, Mediadesk Lithuania, PETA, Stockholm School for Dramatic Arts, Global Ecovillage Network, Beijing University (China), PwC, Russian Documentary Forum, Tamkang Univ. Taipeh (Taiwan), Future & Reality of Gaming Conference, Karlovy Vary Filmfestival, etc.

NORMALUM – Mixed Realities

Johanniterstr. 6
10961 Berlin

Phone: +49 1577 176 8 714


Develop your story. Play a role.