Unveiled on 3rd of June this year the exhibition of Heinz Mack´s “The Sky Over Nine Columns” will end in 3 days – on Sunday the 23rd of November – after more than five months glitter in different light over the lagoon of Venice. NORmALUM supported and created the multiplatform campaign for telling the story of this monumental artwork and the artist Heinz Mack, famous co-founder of the Group Zero in the 50ies and 60ies (the international artist group ZERO was joined by numerous personalities of the art-world like Yves Klein, Piere Manzoni, Lucio Fontana, Günther Uecker and others).
We built the website www.mackinvence.com as a hub, created stories, filmed a miniseries as a documantary and engaged and built a community in the social channels for the project. In Facebook alone we gathered around 18.000 likes and over reached around 160.000 people with our activities around our concept “Mack in Venice”.
Partnered with Beck & Eggeling, Studio Heinz Mack and Fondazione Giorgio Cini