DAVID HON ON TRANSMEDIA @MEDIA PICNIC 2010

April 18, 2011hkalternate reality, community, cross media, cultural hacking, gaming, transmediaNo Comments

David Hon was Director of Play at Mind Candy where he directed one of the first commercially successful Alternate Reality Games called “Perplex City” and is now Co-Founder and CCO of SixToStart. He shortly outlines the perspective of transmedia storytelling citing his own work with Publisher Penguin and why transmedia might change from the “next big thing” in media evolution to an all-encompassing norm. But, we are still in the Wild West times of this new multifaceted “genre”…

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